Whether it is a product or service your offering, there is without a doubt a want for approval from users, potential customer and the community. One of the biggest mistakes any business does is talking to their market instead of trying to have a conversation. One of the biggest trends we see now is the one from people to feel they are being listened too, and that they somehow become part of a company’s progression.
Crowd sourcing is not just about funds but it’s also about gathering input from others.
Gamification: There are a variety of websites that actually incentivize users to be moderators. Instead of the company using hours on moderating groups, companies like Jodle give users points every time they report/ tag post. Making it easier for the company to react and keep the community clean.
Ask: There really is not a simpler way to get your market involved than by asking for feedback. Companies make the mistakes of thinking they need to seem perfect and “professional” to the market but what is professional? Are we so stuck on an old definition of a word to stop us from saying hey, we are a startup we are trying and if you know any way to help us improve please do tell us so we can be better?
Thankfulness: Everyone wants to be appreciated when they put effort into something. We have experienced more than just a few people show their support by helping us find bugs, give us great ideas, or simply thanking us and asking how they can spread the word. We have been so flattered that we simply have to thank them and make sure to respond to them each time! We have quite a few that keep an eye out for us on random things just because of that
Crowdsourcing helps us create ambassadors that become powerful tools for growth and gives us new creative methods of looking at problems. A company saves times in various ways and becomes a bigger part of the community by directly engaging with them. So crowdsourcing can be seen as much a marketing tool as an information source. As a user, why do we give our inputs to companies? It really depends on what you want in life, as simple as that. Do you believe in a mission? Then help make it a reality and help create a better solution.
So go out, and talk with your community. On Friday, Startup Odense and Hellow invite you to come by to enjoy networking and beers with awesome like-minded entrepreneurial people – and start your weekend off in the greatest way. See event here.
Raziel Benitez: Head of Marketing and HR @ Hellow ApS
What do you like about Odense?
It’s a town that knows its size, it does not claim to be any more or less than it is. It also has that perfect balance between city and urban.
What is your best entrepreneurial advice?
Take care of yourself: it seems like such a parent thing to say but I once worked for an NGO where I was giving 12-16 hours a day and while I enjoyed it, it does affect your body and mind.
Hellow helps you connect with others over activities. It is an easy way to find, join and create activities near you.
- Starting life in a new city can be scary, you don’t know many people or what type of activities there are. With Hellow you can find activities to join that can lead to new friends without having to know the name of them on Facebook already.
- Want to explore a new country or city the way locals do? Hellow offers you a way to get a local perspective through shared adventures with locals.
- Feeling adventurous and want to experience something new but your friends are boring or busy? With Hellow, you can find others who want to share in a new adventure with you. New band, events, snowball fights, training, the world is yours.
- Setting up a barbeque or a football game but missing a few people? Simply post in the NOW section and people can find you wherever you are.